Tips to Exhibit Successfully
Top 10 Tips for
Exhibiting
Listed below are ten tips from Allen Konopacki, President, Incomm Center for
Research & Sales Training for a Successful Trade Show:
1. |
Have Fun! If you are not enjoying yourself, your negative attitude will become
contagious. |
2. |
Be
Approachable! Avoid ‘pitch posture’ such as arms crossed, hands
in the pockets and leaning on counters. |
3. |
Be a Greeter, Not a Guard! Don’t stand behind a counter or in front of
the equipment on display. Stand off to the side. |
4. |
Drink Plenty of Water. Avoid dehydration by consuming at least four
glasses of water per day to help fight fatigue. |
5. |
Avoid Radar Vision. Don’t immediately look at a person’s name badge. It shows
that you are trying to evaluate. Make eye contact, greet and
introduce yourself. Shake hands during introductions to build trust. |
6. |
Avoid Clustering. Prospects tend not to interrupt two or more staffers
involved in a discussion. Keep booth staff two arm lengths away from
each other to avoid intimidating attendees. |
7. |
Avoid ‘May I Help You?’ This greeting prompts a ‘No, thank you’ reply. Welcome
them first and then find out their interest. Use opening lines such
as "Thanks for visiting. What prompted your interest in our
exhibit?" or "Thanks for coming in. How are you familiar with…?". |
8. |
Smile, Smile and Smile Again! When you smile you send a message to your
body that you feel good and your attitude creates a positive
impression. This will not only draw more attendees but will also
increase energy. |
9. |
Look attentive. 56% of the impression a visitor makes about the exhibit
is based on nonverbal body language. |
10. |
Take Notes! 50% of what people say is forgotten in 60 seconds. Make a
note on a lead form of key comments. |
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